One of our priorities is to find innovative ways to increase access to our products for economically vulnerable customers that need them to improve their homes. We initiate, fund, and manage projects to enhance communities' quality of life, primarily by helping low-income families to build or improve their homes. Our approach aims to align the values and commercial objectives of our business with the needs of communities.

Since 1998, our Patrimonio Hoy initiative has helped low-income families improve their homes. It provides quality products on low-cost credit and at fixed prices, as well as technical building advice. After its launch in Mexico, this program has expanded to Colombia, Costa Rica, Nicaragua, and Venezuela and received the World Business Award and the Corporate Citizen of the Americas Awards.

We also support housing improvements through the establishment of productive centers organized as cooperatives, in which communities manufacture the building blocks they need to gradually improve their houses. In addition, they are able to sell the remaining production for reinvestment.

With this program, CEMEX shares its expertise and provides the portable equipment, training, and building materials (cement and sand). The community contributes their self-construction work and receives support from governments and NGOs. In this way, we keep helping to reduce the housing deficit and improve the quality of life of families in Latin America.