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To effectively serve our customers, we must not only have a clear understanding of what our customers need, but also the means to fulfill those needs.
Our online service delivers a number of benefits to our customers. Important customer advantages include:
Ready access to information they need, from account balances to new products and services
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Tools to better manage their business, such as online courses, systems to resolve critical client issues and management applications
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Online orders and order planning
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Order status
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Technical assistance
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This service also benefits us in a number of important ways, such as:
Increased process efficiency, reducing transaction, administration and marketing costs
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Improved supply chain management, optimizing transportation and inventory
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New interactive communication channels via e-mail, chat rooms, and online courses
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Because our customers' needs differ from country to country, our flexible architecture enables us to tailor our online service offerings to fulfill specific local requirements.
The service's benefits are leading to rising Internet sales orders and fewer calls. As our customers' online needs grow, we plan to enhance and deliver new services for our customers and our internal sales force.
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