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CEMEX launches innovative and environmentally-friendly new concrete product in the UK: Readybrick

Date published: March 27, 2014

CEMEX has quickly responded to changing market conditions in the United Kingdom with the release of its innovative new concrete product: Readybrick. This new product is helping homebuilders by providing an alternative to traditional kiln-fired clay bricks, which are currently in low supply.

The past five years saw a marked downturn in the UK’s housing market, which led to the shutdown of many clay brick facilities as the industry adapted to low demand. In recent months, however, the housing sector has shown strong signs of recovery, but clay brick manufacturers have not been able to ramp up production at the same pace, with wait times of up to four months. CEMEX is supporting homebuilders with Readybricks, which are made of the same materials and complements CEMEX blocks.

CEMEX Readybrick

“CEMEX strives to be the best supplier to its customers and is constantly adapting to market conditions to better respond to its needs,” says Jesús González, CEMEX President in the UK. “With Readybrick, we are providing value to our customers by offering a sustainable and environmentally-friendly building solution that is available immediately.”

In the fourth quarter of 2013, CEMEX reported a 5% increase in net sales for its operations in Northern Europe. The residential sector was one of the the main drivers of demand in the United Kingdom, supported by low mortgage rates and low unemployment.

Sales of ReadyBrick have started extremely well, already surpassing the target set, indicative of the growing market in house building. This type of brick is known as a spacer or coursing brick and is suitable for areas and surfaces where the brick will not be seen and requires plastering or rendering.

One of the raw materials going into Readybrick is quarry dust, which would potentially go to landfills, making ReadyBrick an environmentally-friendly choice. Bypass dust is used at a rate of 10% by weight of cement. This initiative is in line with the company’s sustainability efforts around the world.

CEMEX is a global building materials company that provides high-quality products and reliable services to customers and communities in more than 50 countries. CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future.

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